Measuring the Growth of the Fashion Trend Curve

The fashion trend curve is basically a means to measure the acceleration and the deceleration of a fashion trend over a period of time. It is used to gauge whether a fashion is growing or not. If a fashion is growing, the curve shows that the popularity of that fashion is increasing at an accelerating rate. On the other hand, if a fashion is decreasing, the curve shows that the popularity of that fashion is decreasing at an accelerating rate. This is measured by how fast a particular fashion is declining while, at the same time, maintaining or even growing popularity of the same fashion.

When it comes to measuring the trends in the fashion industry, the fashion trend curve can be seen through the number of articles appearing in fashion magazines or on fashion websites that display such articles. Such articles will usually indicate a particular fashion or style and thus, these articles will show us the post-peak as well as the pre-peak of that fashion trend. For instance, if you visit an online fashion site that displays articles about dresses made from silk and satin, you will note that there will be a post-peak period followed by a post-summer period.

A similar method is used in measuring the growth of Facebook’s fan page. The growth of the fan page is proportional to the increase in the number of hits of these pages. We can also use the Instagram marketing strategy to find the post-peak as well as the pre-peak of any particular fashion. Thus, the Instagram marketing strategy can also be used as a tool for measuring the trends in the beauty industry.